Fishing lures carried by Premium Fishing Store include the Pelagic Extreme lures which are Australia’s most successful brand of fishing lures.

Pelagic Extreme fishing lures are Australia's most successful brand of fishing lures and have a range to suit every fishing tackle situation including barra fishing lures, game fishing lures, trolling fishing lures, surf fishing lures, knife jig fishing lures, soft plastic fishing lures, popper casting lures, knife jigs, minnows, deep divers, cod fishing lures and hard bodied fishing lures. Whether you want high game fishing lures or freshwater fishing lures we have it all and you can rest assured our fishing tackle products are of the highest quality!